Samples
 
Reports
Example report
 
Example report
 
Example report
 
Benchmarking
Example report
 
Online directory
Example report
 
Reports include
 
 
Commissioning eye-tracking
is very simple:
Order study

Have questions?
 

How does eye-tracking work?

Realeyes Eye-tracking:

Realeyes uses leading edge Realeyes Eye-tracking systemeye- tracking hardware from Tobii and is the manufacturer's official data collection partner. Our eye-tracking systems are based on infra-red light technology and are completely unobtrusive, requiring no wires or head-mounted devices. Test participants can move freely without compromising the precision of the monitors.
 

Data collection:

Realeyes has pioneered a new highly-efficient model of data collection based on public locations. We are able to offer our clients fast, cost effective results using the most unbiased data samples. Our network of public collection centers spans both the US and Europe and covers a wide range of demographic profiles. On demand, Realeyes can also conduct testing at a client’s premises or alongside a traditional focus group.

Accurate visual attention analysis requires samples of 50 participants or more. Smaller samples can produce reports that are not as reliable. Why quantitative?
 
Realeyes reports and metrics

Visual attention analysis:

Using advanced eye-tracking technology, Realeyes can uncover crucial trends in visual navigation and attention distribution. On the back end, we have developed our own automated processing system. This in-house system is designed to sift through vast amounts of eye-tracking data, improve data quality and standardize output – Saving our clients both time and money.

Our comprehensive reports focus on key visual metrics such as positive and negative heatmaps, ease-of-use and time-to-click statistics, attention distribution across several areas of design, visual value segmentations, and much more. All of this information is gathered, analyzed and presented to you in easy-to-read PDF, PPT and Flash formats.
 

Key benefits of eye-tracking:

Eye-tracking provides a wealth of information which can be used to make better design and marketing decisions. Here are some common questions that eye-tracking studies can help answer:
  • Where do people focus most? (ppt)
  • Are there important design elements that do not capture adequate attention? (html)
  • Which design performs best from the user’s perspective? (pdf)
  • Is our brand/logo sufficiently seen and recognized?
  • How does page placement impact the attention our ad receives? (pdf)
  • Which ad creative captures the most attention? (pdf)
  • Which area of the ad is most successful at capturing attention? (pdf)
The insights from eye-tracking will improve your business by:
  • Achieving better results from your web site;
  • Building customer loyalty by offering better customer experience;
  • Creating more successful marketing campaigns for less money.
 

Why Realeyes?

Realeyes prides itself on providing comprehensive yet flexible eye-tracking solutions. Our strengths include:
  • Accurate and efficient data collection model;
  • Highly automated analytics processing engine;
  • Large data samples (50+ participants) to maintain statistical integrity;
  • Global geographic reach;
  • Cost-effective, easy-to-read reporting;
  • Exceptional delivery times (6 Business Days).
 

Simple to order:

Commencing an eye-tracking study with Realeyes is very easy and only takes filling out a simple online form:

Order study

Realeyes your potential - we can show you how!