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Data collection - Need eye-tracking data collected quickly, accurately, with a large number of participants in any geographic location? We can help! |
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Design analysis - Test your media with eye-tracking technology to optimize key functionalities and to ensure that design elements support your core business objectives. |
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Benchmarking - Compare early stage design concepts to select the top-performer. Benchmark against competitors to measure performance relative to the industry standard. |
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| A summary of Realeyes services is available for download in pdf document format. |
Data collection
- most cost efficient data collection model based on public locations;
- large, reliable samples – delivered fast;
- collection available across the Europe, US and Canada
(other countries case-by-case);
- collection available using client-sponsored focus groups or in-store locations;
- easy to integrate with online panel research (similar turnaround and cost);
- possible to build in before and after survey questions;
- all results hosted online for easy access and distribution.
Design analysis
- different media: web sites, display ads, packaging, emails, outdoor;
- fast delivery: project turnaround in 6 business days;
- reliable quantitative analysis of 50 or more study participants;
- accurate measurement of attention across design areas;
- visual value, catchiness and attention productivity metrics;
- segmentation based on age, gender, customer satisfaction, etc.;
- cost-effective and easy to order;
- reports in PDF, Power Point and Flash format;
- all results hosted online for easy access and distribution.
Benchmarking
- fast delivery: benchmarking results in 6 business days;
- reliable quantitative analysis of 50 or more study participants;
- accurate design performance comparison
based on visual attention distribution;
- ease of use, time to completion, success rate metrics;
- cost-effective and easy to order;
- reports in PDF, Power Point and Flash format;
- all results hosted online for easy access and distribution.
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