Press

Reach and frequency are no longer enough in the TV data business, even for Nielsen, the long-time leader in estimating how many viewers watched a particular program. With giant digital…

Nielsen is once again elevating the role of outputs in its products and services to advertisers, launching what it is dubbing an “Outcomes Marketplace” that will combine Nielsen’s proprietary data…

Nielsen has long been known for counting the number of people who watch TV shows and the commercials that accompany them. Now it hopes to be recognized for helping advertisers determine…

Nielsen has announced the launch of an ‘Outcomes Marketplace’, within its Nielsen ONE platform. Users will get access to a wide range of brand, sales, attention and conversion metrics from…

Nielsen announced the launch of its Outcomes Marketplace on July 31, 2025, introducing an interoperable ecosystem for partner measurement within its Nielsen ONE platform. This marks the first time brand,…

Give Nielsen some credit — although its Big Data Plus Panel measurement initiative this year has been fraught with problems for agencies using it to determine their upfront investments, they…

First up, we’ve got Nielsen, the granddaddy of measurement, teaming up with Realeyes, a leader in attention analytics. This is the kind of pairing that screams “legacy meets disruption.” Realeyes…

Nielsen is launching expanded capabilities in their Outcomes measurement suite. By bridging creative evaluation with brand and sales lift, Nielsen says it will deliver deeper insights on the performance of…

Audience measurement and consumer data and analytics giant Nielsen is moving forward with bringing “expanded capabilities” to the company’s  Outcomes measurement platform.