Case Studies

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Creative Performance
Media Performance

Determining Optimal Creative Strategy for Better Sales Outcomes

Creative Performance ,

Group Black used Realeyes PreView technology to determine the optimal advertising strategy for its Fortune 500 beauty client.

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Protected: Meta Decodes Advertising Attention by Environment in the Wild

Creative Performance ,
Media Performance ,

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Assessing Performance Across a Portfolio of Coca-Cola Ads

Creative Performance ,
Media Performance ,

Unlocking Success: Vice's creative agency streamlines Coca-Cola's ad campaign, pinpointing high-impact assets within top-performing markets.

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Mars Inc, Using Attention to Scale Creative Performance and Sales

Creative Performance ,

Creative intelligence: Mars Inc, scales creative testing using attention, predictive models, and achieves a 2% ROI with PreView

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Teads Harnesses Attention to Drive Advertiser Success & Publisher Revenue

Creative Performance ,
Media Performance ,

Teads unlocked insight across hundreds of brand campaigns creating $10 in additional media sales for every $1 invested in Realeyes.

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Flowers Foods ad creative development from animatic to final

Flowers Foods’ Early Iterative Testing Increased Creative Efficiency by 25%

Creative Performance ,

Emotion AI driven insights guided creative adjustments during production process, from testing animatics through to final production.

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Measuring Attention and Engagement of Interactive Mobile Ads

Creative Performance ,

Adludio measured the performance of their Sensory Mobile Ads and their ability to Capture and Retain attention to encourage user engagement.

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Global Snack Brand Optimizes for Attention to Increase Creative Efficiency

Creative Performance ,
Media Performance ,

Challenger FMCG brand switched hunches for science to launch greater attention grabbing ads which drove creative efficiency by 60%.

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Church & Dwight Unlocks Creative Testing at Scale: Replacing EEG for PreView

Creative Performance ,

Discover how Church & Dwight scaled creative testing with PreView, replacing EEG, and achieved cost savings while testing multiple brands.

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Cleveland Golf Boosts Ad Performance by 58%, Focusing on High-Scores

Creative Performance ,

Cleveland Golf boosted ad performance by 58%, focusing on high-scoring creatives, leading to cost efficiencies and better engagement.

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Kantar’s Comprehensive Approach to Attention

Kantar Integrates Realeyes Attention Tech to Advance Ad Effectiveness

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It’s Time to Address Advertising Effectiveness with Attention Metrics

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Case Studies

Determining Optimal Creative Strategy for Better Sales Outcomes

Protected: Meta Decodes Advertising Attention by Environment in the Wild

Assessing Performance Across a Portfolio of Coca-Cola Ads

Mars Inc, Using Attention to Scale Creative Performance and Sales

Teads Harnesses Attention to Drive Advertiser Success & Publisher Revenue

Flowers Foods’ Early Iterative Testing Increased Creative Efficiency by 25%

Measuring Attention and Engagement of Interactive Mobile Ads

Global Snack Brand Optimizes for Attention to Increase Creative Efficiency

Church & Dwight Unlocks Creative Testing at Scale: Replacing EEG for PreView

Cleveland Golf Boosts Ad Performance by 58%, Focusing on High-Scores

Measuring Human response at The Speed & Scale of AI

Solutions

TECHNOLOGY

COMPANY

RESOURCES

Newsletter

Ad Testing (PreView)

Attention

Emotion

Facial Coding

Latest Blog posts

Kantar’s Comprehensive Approach to Attention

Kantar Integrates Realeyes Attention Tech to Advance Ad Effectiveness

Exploring Attention’s Renaissance

Most recent Papers

I-COM Attention Forum Series

It’s Time to Address Advertising Effectiveness with Attention Metrics

Attention Technology Providers Directory

Case Studies

Determining Optimal Creative Strategy for Better Sales Outcomes

Protected: Meta Decodes Advertising Attention by Environment in the Wild

Assessing Performance Across a Portfolio of Coca-Cola Ads

Mars Inc, Using Attention to Scale Creative Performance and Sales​

Teads Harnesses Attention to Drive Advertiser Success​ & Publisher Revenue

Flowers Foods’ Early Iterative Testing Increased Creative Efficiency by 25%

Measuring Attention and Engagement of Interactive Mobile Ads

Global Snack Brand Optimizes for Attention to Increase Creative Efficiency

Church & Dwight Unlocks Creative Testing at Scale: Replacing EEG for PreView

Cleveland Golf Boosts Ad Performance by 58%, Focusing on High-Scores

Measuring Human response at The Speed & Scale of AI

Solutions

TECHNOLOGY

COMPANY

RESOURCES

Newsletter

Mars Inc, Using Attention to Scale Creative Performance and Sales

Teads Harnesses Attention to Drive Advertiser Success & Publisher Revenue