Ad Testing (PreView) Built on the most advanced attention measurement technology, PreView enables today’s advertisers to drive greater creative performance and media efficiency Read More
Attention Patented AI-powered facial coding technology that measures audience attention in response to video to a human-level of accuracy Read More
Emotion World leading patented emotion detection software or ‘facial coding' that provides deep insight into human engagement Read More
Facial Coding Award winning patented AI that provides a natural, frictionless way to measure attention levels and facial expressions Read More
Kantar’s Comprehensive Approach to Attention Kantar’s senior director Duncan Southgate discusses the exciting new partnership with Realeyes Read More
Kantar Integrates Realeyes Attention Tech to Advance Ad Effectiveness Kantar has integrated Realeyes’ Attention and facial coding technology into its Context Lab solution for social video and mobile ad measurement. Read More
Exploring Attention’s Renaissance Walton Isaacson’s managing director of digital innovation discusses why attention is having its big moment Read More
I-COM Attention Forum Series Guest speakers discuss the various hot-button issues in attention measurement Read More
It’s Time to Address Advertising Effectiveness with Attention Metrics A blueprint for brands and advertisers to understand and implement the various forms of attention measurement. Read More
Attention Technology Providers Directory A guide of providers that help brands and publishers better harness attention to improve ad efficiency and increase ROI. Read More
Determining Optimal Creative Strategy for Better Sales Outcomes Creative Performance , Group Black used Realeyes PreView technology to determine the optimal advertising strategy for its Fortune 500 beauty client.
Protected: Meta Decodes Advertising Attention by Environment in the Wild Creative Performance , Media Performance , There is no excerpt because this is a protected post.
Assessing Performance Across a Portfolio of Coca-Cola Ads Creative Performance , Media Performance , Unlocking Success: Vice's creative agency streamlines Coca-Cola's ad campaign, pinpointing high-impact assets within top-performing markets.
Mars Inc, Using Attention to Scale Creative Performance and Sales Creative Performance , Creative intelligence: Mars Inc, scales creative testing using attention, predictive models, and achieves a 2% ROI with PreView
Teads Harnesses Attention to Drive Advertiser Success & Publisher Revenue Creative Performance , Media Performance , Teads unlocked insight across hundreds of brand campaigns creating $10 in additional media sales for every $1 invested in Realeyes.
Flowers Foods’ Early Iterative Testing Increased Creative Efficiency by 25% Creative Performance , Emotion AI driven insights guided creative adjustments during production process, from testing animatics through to final production.
Measuring Attention and Engagement of Interactive Mobile Ads Creative Performance , Adludio measured the performance of their Sensory Mobile Ads and their ability to Capture and Retain attention to encourage user engagement.
Global Snack Brand Optimizes for Attention to Increase Creative Efficiency Creative Performance , Media Performance , Challenger FMCG brand switched hunches for science to launch greater attention grabbing ads which drove creative efficiency by 60%.
Church & Dwight Unlocks Creative Testing at Scale: Replacing EEG for PreView Creative Performance , Discover how Church & Dwight scaled creative testing with PreView, replacing EEG, and achieved cost savings while testing multiple brands.
Cleveland Golf Boosts Ad Performance by 58%, Focusing on High-Scores Creative Performance , Cleveland Golf boosted ad performance by 58%, focusing on high-scoring creatives, leading to cost efficiencies and better engagement.