Ad Testing (PreView) Built on the most advanced attention measurement technology, PreView enables today’s advertisers to drive greater creative performance and media efficiency Read More
Attention Patented AI-powered facial coding technology that measures audience attention in response to video to a human-level of accuracy Read More
13.5% Sales Lift: How Attention-led Betting Ads Boost Sales A study of BetMGM, FanDuel, DraftKings, ESPN BET, PointsBet, and bet365 ads identified winning strategies. Read More
Sales Validation ft. Mars Inc We partnered with Mars, Incorporated and their Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science to investigate what drives video advertising success.. Read More
Using Attention to Scale Creative Performance and Sales PreView , Mars Inc, scales creative testing using attention, predictive models, and achieves 29% ROI with PreView
AXA Uses Creative Attention Scoring to Drive Business Outcomes PreView , Boost your business growth: See how AXA achieved 12% more new business by improving Attention Score of ads by just 5%.
Snap Study Shows How to Create Winning Content on Snapchat PreView , Snapchat, Vayner & Realeyes reveal the guide to creating content that will capture attention, drive happiness, and brand outcomes.
LG Vehicle Safety Solution – Powered by Realeyes XP Experience Platform , Powering in-cabin technology that assists smoother and safer driving, including drowsiness detection, impaired driving and beyond.
Assessing Performance Across a Portfolio of Coca-Cola Ads PreView , Unlocking Success: Vice's creative agency streamlines Coca-Cola's ad campaign, pinpointing high-impact assets within top-performing markets.
Meta Decodes Advertising Attention by Environment in the Wild PreView , How Meta used PreView ad testing to better understand how audiences interacted with ad content within different ad formats and contexts.
How Multicultural Creators Help Brands Connect with Multiple Audiences PreView , Case study shows how Group Black creators cultivate genuine rapport with multicultural audiences.
How Gen AI Creative Drove More Viewer Attention Than Base Creative PreView , Explore how Seedtag utilized Realeyes' PreView solution to measure the effectiveness of gen AI-enhanced creative ads
Flowers Foods’ Early Iterative Testing Increased Creative Efficiency by 25% PreView , Emotion AI driven insights guided creative adjustments during production process, from testing animatics through to final production.
Volume Matters: How Voiceover Levels Impact Audio Ad Attention PreView , The Veritonic Audio Attention Report is essential reading for advertisers seeking to enhance the effectiveness of their audio advertising campaigns.