In the age of distraction, without attention, everything else is secondary
Our Attention metric quantifies focus, interest, and engagement by tracking head pose, face direction, palpebral aperture (eye lid openness), and gaze direction.
Our working definition: “Awareness to a stimulus while ignoring other stimuli.”
Realeyes has pioneered and patented a deep-learning AI approach to measuring visual attention that surpasses nominal gaze and eye-tracking. Instead, it assesses attention in a more holistic manner, as a human would do. Facial coding picks up the same subtle behavioral cues that the human brain instinctively processes to gauge someone’s attention to stimuli, interpreting changes in eye movement, head pose, and facial expressions.
The total number of seconds of eyes on-screen, an impression received while fully visible on the screen. The Basis for understanding what moments received attention and how much.
The duration when facial reactions were detected in response to viewing stimuli – an active rather than neutral reaction.
Embed Realeyes Vision AI with just a few lines of code
Optimize digital experiences through passive user feedback. Use cases include identity verification for panel providers, device use wellbeing, gaming engagement and beyond.
Actionable reporting to maximize the impact of advertising
Analyzing responses to creative across social and video platforms enabling advertisers to understand how their creative impacts audiences and achieves business outcomes.
Measure Human Response at the Speed and Scale of AI